Eternal Cards is working with 3 organisations in 1440 to distribute the money raised through the sales of cards. These organisations are Awqaf SA, Penny Appeal and Muslim Hands.

Awqaf SA is an independent community-based and owned trust,  dedicated to the establishment of the institution of Waqf and the empowerment of communities.  Awqaf  invests endowment funds and spends only the income generated from investments to fund a variety of community development projects and programmes.

The Penny Appeal Way of doing charity is simple- they take small change and make a big difference with it. Their unique approach makes charitable giving affordable and rewardable.  Donations provide aid to poor and needy people while ensuring dignity, sustainability and relevance in the lives of the people they provide help for.

Muslim Hands South Africa is an international aid agency and NGO established in South Africa in 1996. It is affiliated to Muslim Hands established in 1993 in Nottingham (UK).  Muslim Hands works in over 50 countries and has over 30 field offices.